In the Lytho Workflow hierarchy, Campaigns exist at the very top allowing you to more easily manage related Projects.
To initiate a new Campaign, navigate to the Campaigns list, and click Add Campaign in the top right.
If you do not see the "Add Campaign" button, reach out to your account administrator for Permission assistance.
Type the name in the Campaign Name field and click Create Campaign.
Once a Campaign has been created, you can create Projects directly within the Campaign. 
Check out our Campaign Request knowledge article to see how Requests can create Campaigns!